AI · Product · Media · Engineering
Building AI products and coding the future.
I lead AI product and still write the code. Recommender systems, search and agentic apps, from first prototype to production, plus the things I build and learn along the way.
Latest articles
View all articlesThe Real Economics of LLM Recommendations
Netflix’s GenRec shows the tech works, but the business case is a lot harder to justify.
Why CTV Platforms Want to Own Their Tech
Control, data, and the next wave of AI experiences.
Building Agentic Applications That Actually Ship
Patterns, tools and lessons from recent projects.
Selected projects
All projectsSquadule
WhatsApp-native family scheduling and coordination assistant built on agentic workflows. Built in public as a GrandeCoder devlog.
Promptly Ever After
AI-powered children’s story generation app with subscriptions and LLM integration.
BarBeacon Digital (2021–2024)
Founded and built a hospitality-marketing SaaS from idea to MVP and early market testing: Flutter apps, GCP/Firebase APIs, UI/UX and early sales.